Virtues, Values, Morals and Ethics:  What are the differences and Who Cares?

The older I get, the more questions concerning virtues, values, morals and ethics concern me.  Like most people, I thought that I learned what these concepts meant through church, parents, school, books, fairy tales and movies.  What I never really learned was: 1. Why are they important?  2. What do they mean for society?  3. Why should we care about the differences?  4. How do they actually play out in real life?  Real life meaning in war, in peace, in times of societal disasters and even in everyday living.  Now with a few years left in my life, I am immensely concerned with the above questions. 

I started reading more about virtues and values and morals and ethics a few years ago and did not make even a slight dent in the literature.  Recently, I looked into YouTube to see what some videos had to say about the same questions I am concerned with.  I found more videos to watch than I could review if I lived 100 more years.  Nevertheless, I spent some time scanning a few of these videos to see what other writers had to say about virtues, values, morals and ethics.  After reviewing these videos, I decided I would just wing it from my own perspective and experience.  In this blog, I will try to answer each of the questions I posed based on my own experiences.  Before we begin, I would like to provide a very simple definition for each concept.  No ChatGPT or Google here.  This is my own simple and probably not very profound definition of each.  

Virtue:  A gift to be earned.  Examples, “Patience, Honesty, Faith”

Value:  Something we think is important or worthwhile.  Examples, “Happiness, Love, Frugality”

Moral:  A principle we want to live by.  Example, “Do unto others etc.”

Ethics:  Principles others think we should live by.  Examples, “Always respect your customers”

 1.  Why are they important?

The simplest but most compelling answer to this question is that they help you to lead a happier, more fulfilling life.  People adhering to these concepts will have character and integrity and be both respected and admired.  They may not make you rich.  They may not make you famous.  But true happiness does not come from fame and fortune.  Here are some quotes that I like on happiness:

“True happiness is not attained through self-gratification, but through fidelity to a worthy purpose.” – Helen Keller

“Happiness is not something ready-made.  It comes from your own actions.” – Dalai Lama

“Happiness is when what you think, what you say, and what you do are in harmony.” – Mahatma Gandhi

“Happiness is a warm puppy.” – Charles M. Schulz

“It is not how much we have, but how much we enjoy, that makes happiness.” – Charles Spurgeon

You might be asking yourself “Well, do we really need to pay attention to each of these concepts?”  Why not just worry about virtues or ethics?  My answer is yes.  We need to pay attention to all four of these concepts because they work together.  Like a car needs a transmission, engine, battery and wheels to get anyplace, you cannot become the person you want to be if you ignore any of these ideas. 

You cannot be virtuous and have shallow values.  You cannot have great values but no ethics.  You cannot have ethics but no morals.  We need to understand and embrace all four of these concepts.  Values and ethics deal more with external influences on our lives while virtues and morals come more from inside us and deal with our own abilities and character.  Can you have good character and embrace “bad” actions?  Can you have “bad” character and pursue good actions?  I think the answer to both these questions is “very unlikely.”  Actions flow out of character and character is developed by actions. 

2.  What do they mean for society?

First let me ask you a few questions and see if your thinking about these questions answers my question above.  Are you happy with the way people drive on the freeways today?  Do you feel that politicians and leaders today really care about you and the country?  Do you think that poverty and homelessness are inevitable or that good leadership could help to amend these problems?  Is a good leader ethical, moral, virtuous and guided by good values?  Do you think the above problems can be taken care of simply by higher incomes and fewer taxes? 

Now, I would ask you to go back to my question number 2 and take a few minutes to think of how you would answer it.  What would it mean for society if everyone practiced good virtues, morals, ethics and values?  Would we have as much unhappiness in society as we seem to have today?  Would our crime rate be high?  Would we constantly be involved in fighting wars in other countries? 

“Virtue does not come from wealth, but wealth, and every other good thing which men have comes from virtue.”  Socrates

“No people can be great who have ceased to be virtuous.”  – Samuel Johnson

A country cannot subsist well without liberty, nor liberty without virtue.”Daniel Webster

The first principle of value that we need to rediscover is this: that all reality hinges on moral foundations.  In other words, that this is a moral universe, and that there are moral laws of the universe just as abiding as the physical laws.  –  Martin Luther King Jr

Once upon a time, I thought that the most important thing I could teach in schools would be critical thinking skills.  However, after having been teaching since 1975 in every class from kindergarten to Ph.D. programs, I have come to believe that the most important thing I can teach is an appreciation of these four concepts.  I have no illusions that I can or should force any particular virtue or values or ethics or morality down anyone’s throat.  I think that while each of these concepts is universal, each person must identify his/her own ideas and beliefs that are most important to them.  I have my list of virtues and morals that I try to live by.  Each day, I start out with a little prayer to remind myself to practice a particular virtue.  Today it was patience.  Tomorrow it will be kindness.  I do an inventory at the end of each day wherein I ask myself “how did I do today on my virtue.” 

As for morals, I have several principles that I try to live by.  I have listed five of my most important moral principles below.  You may have five, ten, fifteen or twenty that you believe in and not one that matches any of mine.  I think that what is important is that each of your principles is a building block for positive character.  A character that other people can admire but even more importantly, a character that you can be proud of. 

  • Do no harm to others
  • Stand up for what I believe
  • Do unto others as they would have done unto them
  • Demonstrate integrity in all I say and do
  • Do not be afraid to do what is right

 3.  Why should we care about the differences between these concepts?

Dr. Deming was famous for his quote that, “Experience without theory teaches nothing.”   I strongly support his axiom.  What it means is that if you keep doing something and it works or perhaps does not work, without an underlying theory of causality, you will never understand what factors or actions have resulted in your success or failure.  Without understanding these factors, it may be difficult to replicate your success but also likely you will not be able to improve on it. 

For instance, what if people seem to shy away from me and dislike me?  Or what if I seem to aggravate people but I cannot figure out why?  Going to school to study psychology or reading “How to Win Friends and Influence People” by Dale Carnegie might be just the theory that you need to better understand yourself and your behavior.  Socrates said, “Know Thyself” and also that, “The Unexamined Life is Not Worth Living.”  Reflection and knowledge can lead to wisdom and wisdom will help you to lead a good life.

I also support the opposite belief, that “Theory without experience teaches nothing.”  You can read all the psychology books you want but unless you act on your theories, you will also learn nothing.  You cannot understand an apple or a steak without biting into it.  We must couple action with theory in our lives, or we risk going through life with a tank ½ full.

4.  How do these concepts play out in real life? 

This is a very challenging question.  I can tell you that in my life I tended to ignore the theory part in favor of experiences.  I learned a great deal through the proverbial trial and error, but my life has been in the past like a rubrics cube that came apart and I could not put it back together again.

I did not understand the relationship between the concepts we are discussing now and how they could and should play a role in my life.  I looked for a better more meaningful life by working harder, making more money and acquiring more diplomas and certificates.  Only in the past few years have I began to understand that without a firm grounding in morality, ethics, values and virtues, I could never live a life that measured up to my goals and aspirations.  These concepts form the bedrock and foundation for a life that exemplifies integrity and character. 

“Despotic power is always accompanied by corruption of morality.” – Lord Acton

“Where the roots of private virtue are diseased, the fruit of public probity cannot but be corrupt” –  Felix Adler

“Moral decline has become a growing concern in many societies around the world.  As the traditional values and principles that guide human behavior weaken, we see a shift in attitudes, actions, and even societal structures.  This decline in ethical standards, often characterized by increasing selfishness, dishonesty, and a lack of accountability, has widespread implications for individual lives, families, communities, and nations.” – Virtuous Magazine, 10-9-24

“Those who conduct themselves with morality, integrity and consistency need not fear the forces of inhumanity and cruelty.” –  Nelson Mandela

Conclusions:

I wrote this blog because as many people have attested to, there is an alarming decline in morality, ethics, values and virtues in our world today.  Many people now subscribe to an opportunistic philosophy which states that “If it is not illegal, than I can do it.”  To these people, it does not matter who they will harm by their actions.  The only things that matter are their own personal wants and desires.  Some people have referred to the present generation as the “entitlement” generation.  Others call our present times a time of Amorality.  Amorality is between immorality and morality, but it does not denote a Golden Mean.  Rather it is more like a zombie state that ignores the negative effects of a lack of morality on society.  It ignores the harm that Amorality does to individuals in any society. 

Opportunism, Amorality and Entitlement have become strong values for many in American society.  In this respect, I see them as “bad” values.  The difference between Good Values and Bad Values might seem to be merely a matter of opinion but I disagree.  I have argued in my previous blog that there are Bad Laws and Good Laws.  So too there are Bad Values and Good Values.  Bad values devalue life, liberty and the pursuit of happiness for private profit and gain.  The opposite is true of Good values.  Good values enhance life, liberty and the pursuit of happiness for the greatest number.  James Madison said that a Democracy is a “Rule of the Majority with a concern for the Minority.”  What we see in America today would seem to be the rule of an Oligarchic Rich Elite exploiting minorities for their own benefit.  Perhaps more emphasis on morals, values, virtues and ethics in the media and press and less emphasis on violence and mayhem could reposition our country.  I think many of us would like to live in a nation that is based on empathy and compassion for all rather than revenge and retribution for those who are more vulnerable, poor or less powerful.

The Diagram that I used in this blog was created by Sudir Vigneshwar.  He has a very good blog on the subject of Morality and Virtue at his website.  I think the diagram depicts in a model what I have been saying in so many words.   Look for 

The Moral Alignment Scale: In Depth Conversations on Morality with an A.I.

16 Comments (+add yours?)

  1. Jane Fritz's avatar Jane Fritz
    Jul 24, 2025 @ 18:11:42

    Well done, John. If only. Sigh.

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  2. Margiran's avatar Margaret
    Jul 27, 2025 @ 03:28:58

    Great post John.

    I think your version is much more meaningful than this one which I see more frequently….
    “Do unto others as you would have them do unto you.”

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