Do we hold life too cheap, perhaps cheaper than the products we use?

Life-cycle time is a business term that refers to the average life expectancy of a new product. Generally, a new product goes through four stages. The four stages are: development, growth, maturity and decline. Marketers must make different decisions about a product depending on what stage the product is in. Some products have a lifecycle that could be measured in decades. Ivory soap and Kikkoman soy sauce have been around for over a hundred years. Many products (fad items) can come and go inside of a few weeks. Some products disappear never to return such as Davy Crockett hats while others (hula hoops) make a comeback. In some respects, the product life cycle concept mirrors our human life cycle. We grow, develop, mature and age/decline. Some would argue we get better with age, but each day of aging brings us closer to if not decline, then at least death.

Marketers will do everything they can to stop the decline of a product, since it is very costly to develop new products. It would seem we do not hold human life in as high regards as products or perhaps human life is viewed from a perspective of greater expediency. We are horrified to see the death toll from war mount up, but on the other hand, we take for granted the nearly 50,000 automobile deaths in the USA each year. We accept that these deaths are the price we pay for our high tech life styles. Imagine if fifty thousand Americans were killed in the any war this year. People would be screaming to end the war. Do we just assume nothing can be done about highway deaths? Why not make the same effort to protect people from an early death as we do to protect products from an early death.

Each of us has our own life cycle. We will all grow, develop, mature and decline. We cannot stop the cycle of life and death but it makes sense to find a way to prevent premature decline or accidental death. What can we do about this neglect? How can we all stop taking death for granted? What would it take to get you to complain about the number of deaths from accidents in this country? What causes of death bother you the most? Would you be willing to take a stand to demand more attention and research be paid to preventing accidents? What about war? Do you accept the inevitability of war? If not, how can we all work to stop war? What can you do today to play a role in stopping war?

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