Introduction
In 2018 I asked a provocative question: Are Americans brainwashed? At the time, what I meant by “brainwashing” was a kind of conditioned conformity — an unconscious habituation to consumerism. We buy, accumulate, and consume not because we need to, but because something deep within our society tells us that our worth, security, and happiness depend on it.
A few weeks ago, I encountered a work that reframed much of what I was trying to say: Guy Debord’s 1967 classic The Society of the Spectacle. Debord, a French Marxist theorist and filmmaker, argues that modern capitalism doesn’t just sell goods — it sells images, identities, and perceptions of reality itself. In doing so, it creates what he calls a “spectacle” — a world where representation replaces lived experience, and passive consumption replaces active life.
Today I believe the idea of “brainwashing” isn’t just a metaphor. It is a lived condition of our society — one that manifests in our politics, our personal relationships, and above all, in how we see ourselves and the world.
But if we are to diagnose this condition accurately, we also need a prescription for how we might undo it.
I. The Diagnosis: What Is the Spectacle?
In The Society of the Spectacle, Debord makes a bold claim:
“The spectacle is not a collection of images; it is a social relationship between people that is mediated by images.”
What Does This Mean?
- The Spectacle Is a Social Condition, Not Just Advertising
We tend to think of consumerism as simply “too many ads,” “too much marketing,” or “too much stuff.” But Debord pushes us deeper: the spectacle isn’t only the marketing — it’s the way we relate to reality itself through mediated images.
In other words:
- It’s not just the billboard that matters — it’s that we now interpret our lives as if we were on billboards.
- It’s not just the advertisement — it’s that we start to see ourselves as advertisements for our own lifestyle, identity, and status.
In the spectacle, images don’t just sell products. They sell versions of reality. They tell us what success looks like, what happiness looks like, what security looks like, and what a good life looks like. And we internalize that script — often without realizing we’ve been cast in it.
- Consumption Replaces Experience
Debord argues that the spectacle replaces real life with representation of life.
Think about how often we:
- Take pictures of experiences instead of experiencing them.
- Check likes, shares, and comments instead of connecting.
- Pursue prestige, status, or image instead of meaning.
We no longer live our lives in the fullest sense — we consume them, display them, and measure them. This is not just consumerism — it is spectatorship. We watch life, we watch others, and we are watched. We are subjects of our own mediated narratives.
- The Spectacle Is Universal But Uneven
Debord notes that the spectacle isn’t just advertising or corporate marketing.
It includes:
- Mass media
- Entertainment
- Social media
- Politics
- Consumer brands
- Cultural norms
- Public relations
In the society of the spectacle, everything becomes commodified, including our attention, our desires, and even our dissent. Even counter-culture becomes a brand.
This is why Debord’s critique resonates with my original thesis: American society doesn’t just create consumers of products — it creates consumers of images, identities, and scripted realities. We are persuaded not only to buy what we don’t need, but to define ourselves through those purchases.
II. Are Americans Brainwashed? A Reframed Answer
So, let’s revisit the question I asked in 2018: Are Americans brainwashed?
If by “brainwashed” we mean:
- conditioned to think in ways that benefit corporate and political interests,
- socialized to equate meaning with consumption, and
- habituated to accept the spectacle as reality…
Then the answer is yes — to a significant extent.
But the spectacle is not an overt force with an agenda. It doesn’t need to be explicit to be pervasive. It works because:
- We participate willingly — we seek validation through consumption, clicks, images, status.
- We mistake representation for reality — what we see on screens or in ads becomes our standard for life.
- We rarely interrogate the source of our desires — we assume our wants are our own.
Debord writes that the spectacle is a form of alienation — where life is lived not directly, but through representations. When we are alienated from our own experience, we are easier to influence because we are no longer anchored in our own desires — only in the images we consume.
III. The Mechanisms of the “American Brainwashing”
Let’s unpack some specific mechanisms by which the spectacle perpetuates conditioned consumption:
- Identity Through Consumption
Corporations don’t just sell products — they sell lifestyles, identities, and social status.
- Owning a certain car means you are cool.
- Wearing a certain brand means you are successful.
- Posting the right image means you are interesting.
We learn to define ourselves through what we display, not what we experience.
- The Attention Economy
Modern media doesn’t just want our money — it wants our attention.
Attention becomes the rarest and most valuable commodity. Algorithms are optimized to:
- keep you looking,
- keep you scrolling,
- keep you craving more.
This amplifies the spectacle because it conditions instinctive reactions — not reflective thought.
- Social Media as a Spectacle Machine
Platforms like Instagram, TikTok, Facebook, and YouTube are engines of the spectacle:
- They amplify images over ideas.
- They reward emotion over reflection.
- They privilege appearance over substance.
The result? A world where image consumption replaces authentic engagement.
- Debt and Consumption as Fulfillment
Credit markets and consumer finance turn consumption into addiction.
Payday loans, credit cards, easy financing — all encourage buying now, paying later, and justifying desires as needs.
This isn’t just financial — it’s psychological:
We feel like we are fulfilling ourselves by spending, even when we are not.
IV. What Brainwashing Is Really Like: Mindlessness and the Spectacle
Here’s where Ellen Langer’s work on mindlessness becomes useful.
Langer describes mindlessness as a state in which behavior is rigid and thought is shallow — where we act on autopilot.
How does this connect to Debord?
- The spectacle thrives on mindlessness.
- If people thought deeply about why they want certain things, how they spend their time, and what their values are, the spectacle would weaken.
- The spectacle depends on unexamined life.
So, we might define the “brainwashing” of Americans not as overt coercion, but as collective mindlessness — not thinking deeply about how our desires are shaped, what we consume, and why.
Mindlessness and the spectacle are two sides of the same coin:
One is cognitive, the other is cultural.
Both detach us from genuine experience.
V. The Prescription: How Do We Undo the Brainwashing?
If we’ve diagnosed the problem, the urgent challenge is: How do we counteract the spectacle and undo conditioned consumption?
Here’s a multi-layered prescription:
- Cultivate Mindfulness
Langer’s work teaches us that awareness is not automatic — it must be practiced.
Mindfulness in consumption means:
- Asking why you want something before you act.
- Not mistaking wanting for needing.
- Reflecting on the social and psychological forces shaping your desires.
Mindfulness isn’t only meditation — it’s active awareness of your internal life.
It’s questioning your impulses rather than obeying them.
- Reclaim Authentic Experience
If the spectacle is a representation of life, its antidote is direct experience of life.
This means:
- Valuing real human interaction over mediated interactions.
- Experiencing events without first documenting them for others.
- Rediscovering activities that aren’t commodified for Instagram or TikTok.
Experience should be lived, not posted.
- Reduce Passive Consumption
We live in a world designed for passive consumption:
- Scroll feeds
- Binge media
- Buy products based on ads
Combat this by:
- Setting intentional limits on screen time.
- Choosing content that teaches, not only entertains.
- Prioritizing creation over consumption.
- Examine Economic Structures
The spectacle is supported by economic systems that profit from:
- Continuous consumption
- Planned obsolescence
- Debt accumulation
- Attention monetization
Undermining the spectacle requires economic literacy:
- Understanding how credit, interest, and consumer culture are connected
- Questioning advertising claims
- Supporting sustainable, local, and meaningful alternatives
- Build Communities of Critical Thought
Spectacle thrives in isolation and individualism.
Counter this by:
- Forming discussion groups
- Reading cooperatively
- Sharing reflections instead of consumer gossip
- Encouraging long conversations, not short clicks
Detroit philosopher Cornel West said, “We must refuse the politics of disengagement and nihilism.” This means engaging deeply with ideas — not passively consuming them.
- Political Awareness and Media Literacy
Spectacle extends into politics:
- Politicians perform for cameras.
- News becomes entertainment.
- Outrage replaces inquiry.
Undoing brainwashing means:
- Learning to distinguish facts from spectacle
- Examining incentives behind media narratives
- Teaching critical media literacy
- Reframe Success and Identity
Finally, we must challenge the equation:
More stuff = more value.
Redefine success as:
- Deeper relationships
- Richer experiences
- Intellectual curiosity
- Community contributions
The self we cultivate should be internal, not a brand.
VI. What the Spectacle Cannot Control
Here’s the hopeful part:
The spectacle operates through images and representations.
But it cannot fully replace:
- Moment-to-moment consciousness
- Genuine love and empathy
- Deep reflection and insight
- Meaningful community
- Unmediated experience
These are areas where the spectacle fails — exactly because they cannot be commodified or packaged.
Conclusion: Toward a Life Unmediated
So, are Americans brainwashed?
Not in the literal sense of having thoughts forcibly replaced — but in the structural sense that society conditions our perceptions of reality, desire, identity, and fulfillment.
Guy Debord’s spectacle framework helps us see that consumerism isn’t just about goods — it’s about how we see the world and ourselves.
Ellen Langer’s work reminds us that undoing this starts with awareness — moving from mindlessness to mindful life.
The good news is that mind, choice, and experience cannot be fully outsourced to images or corporations. We can reclaim them by practicing mindfulness, re-centering authentic experience, and questioning the narratives sold to us every day.
The challenge is not only social — it’s deeply personal.
But once we begin to see how the spectacle shapes us, we can choose to look beyond the images and toward the real world — toward a life to live, not a life to watch.
America today is a deeply divided nation and a deeply divided people. The brainwashing we get from the sources discussed have been major contributors to creating the divide we now live in. Few people on either side of the divide are happy the way things are. We yearn for the “good old days.” Days reflected in Norman Rockwell pictures of America that portray a different country than we now see.
It is true that “Happy Days” never did not exist equally in this country for all people, but at least we had the ability to still talk to people who we disagreed with and sometimes see a new perspective. We had a country where people once talked about morals and ethics. Today, our perspectives and beliefs are like a wall of granite. Rather than a divide, we have a stone wall that we have built. The wall is almost impenetrable. It seems impossible to get over it, under it or around it. The problem with destroying this wall is that it exists in our minds and that is the hardest thing in the world to change. Until we open our minds and hearts, we will be stuck behind a granite wall that separates our nation and people.





This conservative trend was already well underway when in 2017, a billionaire real-estate developer named Donald Trump became the 45th President of the United States of America. In addition to the hard core conservative beliefs of many mainstream Republicans, Trump added the once discredited idea of American Isolationism. We would now put America first, no matter what. No more negotiations with other nations unless it was clear that we got the better of the deal. We would build a big wall to keep Mexicans and other immigrants out and we would renege on our trade deals with China and Europe. About the only country that Trump liked was Russia. Eventually, he agreed to give Alaska and parts of Canada back to Russia.
I am 39 years old and have two children. I have never worked (at least outside of the home) as women have not been allowed to work since 2022 when they passed the “Women in the Home Law” as it was popularly called. The Federal government passed the law and it was ratified by every state and municipality in the nation. Some places tried to hold out but the government cut off all funding to them until they capitulated. This law effectively outlawed women working. It also barred women from the military. Ten years later (2032) they passed the “Mandatory Birth Act.” This bill proscribes that every woman (physically able to) must give birth to at least two children. Any woman who reaches the age of 32 and still has not given birth to two children is forcibly removed to a National Birthing Center where she will be artificially impregnated and kept confined until she has had at least two healthy children. Sickly or unhealthy children are sent to Disposal Camps where they are “recycled” per official government propaganda. No one is quite sure what happens during recycling but the children are never seen again.
nations. Since banning imports of such items, we have created millions of jobs making goods that were once made in low wage countries. The demand for such goods has skyrocketed but now we are providing them. Unfortunately, the wages and education needed for such work is still low. My husband did not finish high school but most men in our town do not. The Fathers have repeatedly stated that real men don’t need higher education. (I will talk more about education later.)
not allowed in the living room when his sports are on except to bring in some beer or chips. This does not really bother me much as I have plenty to do with the kids, housecleaning, cooking and all. I have my own TV in my sewing room where I can watch any of the approved programs for women. We have 30 different “Women Only” channels where I can learn more about cooking and cleaning and how to be a good wife. There are some good romances and family drama stories that are occasionally on. I look forward to watching these when the kids are in bed.


Libraries are now mostly museums. With the passage of the “Books Only Lie Bill” in 2038, all funds to public libraries were cut. The Fathers decried that books did nothing but cause trouble and stir up discontent. Anything citizens really needed to know could be found on the “Citizens Channels” offered by the government Department of Public Wisdom. There are over 100 of these channels which are available on public TV. They are on 24/7 and offer many programs for good citizenship. Some of the programs are:









Regardless of whether the media intentionally want to keep the race close or not, there is no denying that the candidate who is the most obnoxious, the most outrageous and the most sensational will garner the most press. Trump has been well aware of this and has continually manipulated the media into providing him billions of dollars in free advertising. The fickle public seems to swing from one candidate to the other depending on who they see in the news. Trump has undoubtedly benefitted from his ability to keep the press absorbed with his every utterance regardless of how inane they are. He can tweet at 2AM in the morning and be assured that Fox News will carry his tweet on the 7 AM morning news.


I look out and see lawyers with Magna and Summa Cum Laude degrees from Yale, Harvard, Cornell, Brown, and other Ivy League Universities who can fashion legal arguments designed to circumvent and pervert any sane person’s idea of justice. They have corrupted our Criminal Justice System into a Criminal Injustice System. The winner in a court room is the one with the most money who can hire the best and brightest lawyers. An argument by one defense attorney claims that a self-styled vigilante shooting three unarmed people is a tragic case of self-defense. Another defense lawyer for three murdering racists suggests that the victim in the case was shot because he had come to Satilla Shores “in his khaki shorts with no socks to cover his long, dirty toenails.”
I look out and see corporate executives who will ignore the danger posed to the environment and climate because they can make more money today than by creating a sustainable system. I see too many people willing to “shop till they drop.” A materialistic mentality that supports the greed endemic in Corporate America. A focus on short-term thinking that drains the earth of the resources it needs for sustainability in order to reap mega-profits today. The “hell with the future” is the motto of Corporate America.
Is there any meaning to what I am seeing? Am I just getting too old? Is my brain incapable of understanding things anymore? Journalists are murdered because they report the truth. Innocent people are slaughtered while they watch a Christmas parade. A pregnant woman is shot eleven times on her doorstep. Fifty or more people rob a series of stores in what the news calls “mass grab fests.” A six-year-old child is killed in a car seat by some maniac with road rage. There is no bottom to the bizarre. No one can imagine what the next day will bring. All attempts to discover what is causing these problems or how they can be stopped seem futile. They are meaningless crimes without rhyme or reason in a world that George Orwell would never have imagined possible. Up is down, right is wrong, facts and truth do not exist, everything is fake. There is no sanity.
This morning while doing a 4-mile run in the Casa Grande Mountains, I thought a lot about his advice. I realize that much of what I have said above could be considered a rant. I would like to think it was somewhat of a catharsis. Another friend told me yesterday that I sounded like a man in despair. I resonated with the word despair. I regard optimism as ideologically unsound given our present world. Many people have advised me to stay hopeful. There is a fine line between hopeful and optimism. I am not sure I can manage the divide. Despair on the other hand fits my mood just fine. Despair is defined as: “The complete loss or absence of hope.”
We have elected people that will support an insurrection against free and fair elections. The most important element of Democracy. People that prefer to ignore that on January 6th, we almost had a coup against democracy in America. On November 17th, we had these same people vote to ignore the censuring of one of their comrades who parodied the killing of an opposition opponent.
I look out my window and see a public school system that is being dismantled by racists, bigots, elitists, and sexists who do not want the schools to actually teach anything that might be construed as controversial. Two thousand five hundred years ago, Socrates was executed for trying to teach the children of the Athenian elite to think for themselves. Schools and educators are still being attacked for trying to teach children to think. How can our future generations create a better world when they are besieged with information that keeps them in a past that never existed and feeds them myths about the way the world works?
Will the USA survive? All great empires have eventually declined. It took 300 years for the Roman Empire to fall after it began its decline. We are witnessing the decline of the American Empire. How long will it take to fall is well beyond my ability to foresee. If history is any indication, it will take many years and the decline will be gradual but punctuated by episodes of tragedy and elation. The tragedies will far outnumber the elations. Study any system in decline and you can see the gradual disintegration that accompanies all declines. It is already clear that our Public Education, Political Systems and Legal Systems are in decline. Trying to stop the declines is futile. You cannot stop the decline of an old bridge or an old building. You must rebuild from the ground up. Sadly, I see neither the drive nor the desire to do the work that needs to be done to help restore democracy in America.








required be different? Could children hear the same frequencies as rats?
seem like there was any long-term strategic plan here.



